What is Personal Branding Strategy?
Let me explain what a personal branding strategy is: It is basically who you are, what you are about, and what you stand for. What do you want to be know for by your audience? This is how you can have your own unique personality to communicate with your customers and network. Personal branding is about you, not your company.
When you first started your business how long did it take you to realize your business was really about you and not your company? I have to admit it did take me a while to figure it out. When you start your business you feel defeated when people are tired of you showing your products and company name. In order to stand out from the crowd and not blend in, I want to share a few tips.
I call this tip picture branding. Instead of using stock photos from your company use your own personal products and take your own pictures. Make sure you take pictures in proper natural light you want them to look good.
One key point I want to make here is when you are taking pictures of your products I encourage you to take a selfie with them. When you do this make sure that you are covering the product name. This peaks curiosity in your viewers.
Show your own personal results regarding your company products. Or someone you know. You want to make the results personal. Tell the story of those results. Show your viewers the personal journey of the before and after results. For example, if you know my story, I started this online journey looking for acne products for my daughter. I wanted to help my daughter to feel confident in her own skin. For the full story on that here is a link to a YouTube Video I did on this topic.
Use branded quotes. I am all about quotes they can get me though a bad day. Have you ever came across a quote on social that helped you in that moment? A branded quote stands out from the crowd. You are more then likely to remember a branded quote and make connection with the person who posted about it. Do you agree with that?
You can find your favorite quotes and make a small template in canva. You can use colors and fonts of your choice. It is super easy.
I hope I was able to give you some simple tips to implement in your business to help you understand the importance of personal branding.
To see the full video on this tips click video here. At the end of the video it will display my video how to make a branded quote. If you find value in the video please like my video and subscribe to my channel.
If you want more tips and tricks on personal branding here is a playlist of my videos
Let me know what you do to stand out and brand yourself!
Take Care and God Bless!